Las Vegas–based Zappos.com joined the more than 100 other major retailers that have banned mohair in response to a PETA video exposé of the mohair industry in South Africa, the source of more than 50 percent of the world’s mohair.

The e-retailer giant, which is owned by Amazon, told PETA it will no longer purchase products that contain the material.

PETA’s  exposé shows angora goat kids crying out as they were shorn for the first time.

Shearers — who are paid by volume, not by the hour— worked quickly and carelessly, leaving the animals cut up and bleeding, according to PETA.

Workers roughly stitched up the animals without giving them any pain relief and unwanted goats died in agonizing ways.

One worker slowly cut the throats of fully conscious goats with a dull knife and then broke their necks, hacking one animal’s head right off.

Other goats were hauled to a slaughterhouse, where they were electrically shocked, hung upside down, and slashed across the throat.

“Every single mohair sweater or scarf represents the terror, blood, and cries of gentle baby goats,” said PETA director of Corporate Affairs Anne Brainard. “Zappos has made the compassionate decision to cut ties with the mohair industry, and PETA is calling on its parent company, Amazon, to follow suit.”

PETA has asked law enforcement agencies in South Africa to investigate and file charges for violations of the Animals Protection Act of 1962. An investigation is underway.

In addition to Zappos, UNIQLO recently pledged to ban mohair. Other retailers to act include Anthropologie, Esprit, Express, Gap, H&M, Old Navy, Topshop, and Zara.


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