DISPLAY AD SIZES AND SUBMISSION GUIDELINES

AD SUBMISSION GUIDELINES

Deadlines
To ensure placement, reserve ad space and submit ad copy no later than 4 p.m. on the Thursday (one week) before publication.

Print-Ready Artwork
Submit ads in PDF format no later than 5 p.m. the Friday before publication.

Reverse Type/Color Type
Reverse type, delicate serifs and fine strokes do not reproduce well. Reversed text in a solid black area should be no less than 10 points in size. Type that is to be reversed out of two or more overprinting colors should be no less than 14 points. Colored type created by overprinting the process colors should be no less than 14 points.

Black Ink/Rich Black
All black type should be 100% true black ink, not rich black. Rich black is created by combining CMYK values.

Preferred File Formats
Wisconsin Gazette prefers PDF files for maximum quality of your printed ad. But if you must send your ad as a high- resolution image, then please save it on at least HIGH quality JPEG at 300 dpi or higher. No crop marks are necessary.

Fonts/Type Faces
Because you will be saving and sending your ads as PDF, take care to embed your fonts to ensure proper printing. If the fonts are not embedded, we cannot guarantee the finished look of your ad.

INSERTS
Custom inserts available, call for details.

COLOR
All ads are full color at no extra charge.

WiG Publishing
3956 N. Murray Ave.
Shorewood, WI 53211
(414) 961-3240
[email protected]