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Milwaukee Oktoberfest marks its ninth consecutive year in a new location, The festival will be the first event on the plaza adjacent to Fiserv Forum.

“We are excited to make Milwaukee Oktoberfest the first-ever event on the plaza outside of our world-class arena,” said Milwaukee Bucks president Peter Feigin in a news release. “We are committed to making the plaza a fun destination, and this family-friendly event will start it off in a great way.”

The festival — free to the public — will be Oct. 5-7 and feature a stein-hoisting competition, brat-eating contest and live polka music.

Oktoberfest also will bring German flair to the plaza with a Weiner dog contest, live art, a Miss Oktoberfest contest, a cornhole tournament and live music from entertainers including The Klaberheads and The Mike Schneider Band.

Hours for Oktoberfest are Oct. 5, 5-11 p.m.; Oct. 6, 11 a.m.–11 p.m.; and Oct. 7, 11 a.m.–6 p.m. 

The forum officially opens Aug. 26. The Killers and Violent Femmes will perform the grand-opening concert Sept. 4. 

The arena will be home to the Milwaukee Bucks and Marquette University men’s basketball.

For more information about the festival, go online to www.milwaukeeoktoberfest.com.

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