Airbnb, Spotify, and Dropbox are the latest major players to announce their participation in the day of action to Save Net Neutrality.
In the campaign, set for July 12, protesters will be opposing the FCC’s plan to slash Title II, the legal foundation for net neutrality rules that protect online free speech and innovation.
Twitter, Reddit, Netflix, Amazon, Facebook, Google, Kickstarter, Etsy, Vimeo, Private Internet Access, Mozilla, OK Cupid, Imgur, PornHub, Medium and hundreds of other major sites are also participating.
“No one wants their cable company to control what they can see and do on the Internet or to charge extra fees to access the content they want,” said Evan Greer, campaign director of Fight for the Future, one of the leading organizations behind the protest. “The Internet has given more people a voice than ever before, and that transformative power is worth fighting for. July 12th we will come together to defend the future of free speech.”
A rag tag coalition of internet activists in coworking spaces, home offices and coffee shops came up with the idea for the day of action and organized the protest.
The effort involves dozens of volunteers working together in Slack channels, outreach spreadsheets, endless email chains, organizing in online communities and forums.
Nearly 70,000 people, sites and organizations have signed on to participate and more announcements from major companies are expected in the coming days.
Participants will display messages on their homepages on July 12 or encourage users to take action in other ways, using push notifications, videos, social media and emails.
The effort is led by many of the grassroots groups behind the largest online protests in history, including the SOPA blackout and the Internet Slowdown.
The day of action will focus on grassroots mobilization, with public interest groups activating their members and major web platforms providing their visitors with tools to contact Congress and the FCC.
Other sites and apps participating include Automattic (Wordpress), Soundcloud, Medium, Y Combinator, GitHub, Pantheon, Bittorrent Inc., Shapeways, Nextdoor, Stack Overflow, Funny Or Die, Dreamhost, and CREDO Mobile, Goldenfrog, Fark, Chess.com, Namecheap, DuckDuckGo, Checkout.com, Sonic, Ting, ProtonMail, O’Reilly Media, SlashDot, Dribble, Dischord, SourceForge, and Union Square Ventures. Organizations participating include Fight for the Future, Free Press Action Fund, Demand Progress, Center for Media Justice, EFF, Internet Association, Internet Archive, World Wide Web Foundation, Creative Commons, National Hispanic Media Coalition, Greenpeace, Common Cause, ACLU, Rock the Vote, American Library Association, Daily Kos, OpenMedia, The Nation, PCCC, MoveOn, OFA, Public Knowledge, OTI, Color of Change, MoveOn, Free Software Foundation, Internet Creators Guild, the Women’s March.