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Leon's custard shop ends English-only policy

After days of defending his English-only ordering policy at Leon's Frozen Custard, owner Ron Schneider told TODAY's TMJ4 that he's dropping the controversial language requirement.

Schneider said he still wants people to order in English and wants his employees to speak English to each another. But he said Leon's employees can take orders in the language of his customers.

Schneider announced the change after canceling a meeting Friday with the Wisconsin Chapter of the League of United Latin American Citizens, which claims the policy violated federal law. According to a spokesperson for the group, Schneider said he needed more time to meet with his attorney.

The group has called for a government investigation.

Schneider drew national criticism last week after a WITI-TV aired a story about a Spanish-speaking customer who was told by a Spanish-speaking employee that she was only allowed to take his order in English. Schneider said the policy had been in place for more than a decade.

Schneider told WISN-TV that he didn't want to encourage non-English orders because it would be "a problem down the road," adding that "we can't be the United Nations."

He said no customer has ever been turned away.

1 comment

  1. Jo Walston 20 May, 2016 at 11:48 Reply

    That was some epic trolling there, custard man. Bet you’re selling more of that sweet sludge than ever before, thanks to all of this free publicity. Bravo!

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