Construction began this week on two crosswalks at Santa Monica and San Vincent boulevards in West Hollywood, Calif.
The crosswalks will be painted the colors of the LGBT Pride flag and be permanent landmarks in WeHo.
City officials expect Shariden Design Asphalt to finish the installation by next week.
“As president of Shariden Design Asphalt, Inc., I want to express how elated we are to work with the city of West Hollywood on the rainbow crosswalk project,” said Steve Klasna. “We have always had a positive and progressive relationship with the city of West Hollywood’s public works team.”
Klasna said the crosswalks rival creative installations the company has done for Sea World and the San Diego Zoo, as well as the city of Los Angeles.
The crosswalks run along Santa Monica Boulevard between U.S. Bank and American Apparel, and Citibank and the West Hollywood Sheriff’s Department.
The intersection is the heart of one of the most iconic areas for the LGBT community and serves as the entrance to the Christopher Street West Annual LA PRIDE Festival.
Visitors already are posting photographs of the sidewalks the city’s Facebook page and to Twitter using #WEHOrainbow.
The city council approved the crosswalks during a meeting in August.
The project costs about $67,000.