Tag Archives: roseanne cash

Video: Carly Simon, Rosanne Cash, others read Coretta Scott King’s letter in ‘She Persisted’

In the video “She Persisted,” dozens of women, including Rosanne Cash, Carly Simon and Bridget Everett, read the 1986 letter by Coretta Scott King that Elizabeth Warren was unable read on the Senate floor while opposing Jeff Sessions’ nomination as U.S. attorney general.
The result is a three-and-a-half-minute video — created by Steve Lippman, aka FLIP — of women coming together in solidarity.
Lippman is perhaps best known for directing music short films/videos/documentaries for David Bowie, Laurie Anderson and Dolly Parton.
He released “She Persisted” via Talkhouse.

Unprecedented U.S. tourism ad gay-friendly

The first-ever comprehensive marketing campaign for U.S. tourism has debuted, and it’s gay-friendly.

The campaign was created by Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors. The first ad in the campaign was shown at International Pow Wow travel and trade conference in Los Angeles.

The campaign, according to Brand USA, showcases the “diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to ‘Discover this land, like never before.'”

“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA CEO Jim Evans. “We want to spread America’s message of welcome around the world and invite travelers to experience the limitless possibilities the United States has to offer. So we asked ourselves, ‘how can we best speak to multiple countries, across countless languages and cultures?’ We found the answer lay in the only truly universal language —music.”

Rosanne Cash, daughter of American music legend Johnny Cash and Grammy award-winning singer/songwriter, composed the original song “Land of Dreams,” to serve as the heart of the campaign.

The initial advertisement features Cash playing the song under New York’s Brooklyn Bridge, accompanied by musicians from around the world.

As part of its marketing efforts, Brand USA will extend invitations to musical artists from around the world to come perform their music in their favorite U.S. cities and towns, profiling their trips and favorite things about the USA online and through social media.

The first ad features all types of places and people in the United States, including a gay couple riding a bus – at about 34 seconds into the video, which directs viewers to DiscoverAmerica.com for trip planning.

“Other countries around the world have prioritized tourism efforts for years, yet in the 236 years since the United States of America was founded, this country has never had a nationally coordinated effort dedicated to inviting travelers to come visit us,” said Stephen J. Cloobeck, chairman of Brand USA’s board of directors. “That changes today. This new campaign will tap into an incredibly valuable economic resource – the millions of visitors who want to experience all that our great country has to offer.”

The first wave of advertising launched in-market on May 1 in the United Kingdom, Japan and Canada, with a budget of $12.3 million for the first three months.

A second wave will follow in Brazil and South Korea, with several other markets to follow.

Watch here.

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