The Milwaukee Art Museum announced that Amanda C. Peterson has been appointed its new director of marketing and communications.
In her position, Peterson will be responsible for creating broad-based awareness and engagement of museum activities, as well as for setting the strategy and guiding all communications efforts. She will also work with the museum’s leadership team and creative director to develop a comprehensive brand identity.
Peterson recently worked at Google as head of naming, where she led efforts to create new brands across Alphabet and managed existing brands, including Google. She previously worked for Hewlett-Packard, managing the brands in the tech firm’s portfolio, and for Logitech, leading marketing writing and branding across all lines of business.
Peterson received her Master of Fine Arts in Advertising Design at the Academy of Art University in San Francisco, and received her Bachelor of Science in Advertising at the University of Illinois, Urbana, Illinois.
“Not only does Amanda bring to us invaluable experience in brand architecture and positioning, she is also an inspirational leader, creative thinker and communicator,” said Marcelle Polednik, PhD, Donna and Donald Baumgartner director. “The entire team is eager to work with Amanda to continue deepening and broadening the impact and engagement of the Milwaukee Art Museum within our community, region and country.”
For more information, visit mam.org.