For the third year in a row, Boone & Crockett will celebrate one of America’s favorite pairings: rock and roll and motorcycles.
From Friday, Aug. 31 to Sunday, Sept. 2, Boone Row will bring a lineup of local favorites and out-of-state bands together for a weekend-long festival that will coincide with the Harley-Davidson 115th Anniversary Celebration. The festival has always taken place at Boone & Crockett, but this year marks the first time that it will be held in the cocktail bar’s new location at 822 S. Water St.
With the new location comes a significantly larger amount of space for the festival to utilize, making this year’s Boone Row the biggest celebration yet. Bands will perform on an outdoor stage in the parking lot as well as on the indoor stage at The Cooperage, the event space attached to Boone & Crockett. Vendors will set up in the parking lot, and the Rebel HellRiders — a live motorcycle thrill show — will shock and awe audiences as they ride an almost entirely vertical circular track grimly named the Wall of Death. “Easy rider” films will be play on rotation on projectors, and San Francisco’s analog liquid light show Mad Alchemy will provide the theatrics for bands performing indoors.
Boone Row began simply as an excuse to put on a heavy metal show. The event was a one-night party celebrating motorcycle culture with live music and classic film screenings, but it has since become an annual tradition and has since expanded into a festival. Al Kraemer, vocalist for Milwaukee psyche-rock band Calliope, has played a key role in setting up the event every year. His band is a part of the lineup and will perform alongside local favorites Slow Walker and Moon Rats, the latter who will be celebrating the release of its Highway Lord album on vinyl.
Kraemer is particularly excited about two nationally touring bands that he has booked for the event. Lumerians, a psyche-rock band from Oakland, California, have just released their latest album Call of the Void, and will have a plethora of new songs to showcase. Kraemer met the band years ago at an Austin psyche fest and insisted that they come to Wisconsin. Lumerians will perform Saturday night in the Cooperage at 11:00 p.m.
Telekinetic Yeti, a two-piece doom metal project from Dubuque, Iowa, have a tour that lined up perfectly with Boon Rowe’s dates and will perform on Saturday, Sept. 1 at 7:00 p.m. on the outdoor stage.
Boone Rowe’s outdoor stages are free and open to the public. When the music moves indoors, admission to The Cooperage is $12. See below for the complete lineup. Click here for more information on the event.
08/31 The Cooperage, doors open at 7:00 p.m.
8:00 p.m. High Gallows
9:00 p.m. Brother O Brother
10:00 p.m. Mississippi Cactus
11:00 p.m. Bison Machine
12:00 a.m. Moon Rats (vinyl release)
09/01 Free outdoor stage
3:00 p.m. King Eye & The Squirts
4:00 p.m. Droids Attack
5:00 p.m. Attalla
6:00 p.m. Shogun
7:00 p.m. Telekinetic Yeti
09/01 The Cooperage, doors open at 8:00 p.m.
9:00 p.m. Calliope
10:00 p.m. Dead Feathers
11:00 p.m. Lumerians
12:00 a.m. Slow Walker
09/02 Free outdoor stage
4:00 p.m. Tigernite
5:00 p.m. Tuff Pupp
6:00 p.m. Sex Scenes
7:00 p.m. 20 Watt Tombstone
Admission into The Cooperage is $12. All indoor performances will be accompanied by the Mad Alchemy Liquid Light Show. Boone & Crockett and The Cooperage are located at 822 S. Water St., Milwaukee.