TripAdvisor says it’s taking a stand against animal exploitation by no longer selling bookings to attractions where travelers can make physical contact with captive wild animals or endangered species.
The policy, six months in the making, was formed with input from tourism, animal welfare and conservation groups including the Association of Zoos and Aquariums, but many of the millions of travelers who post reviews to the company’s website have been concerned about animal welfare for years, company spokesman Brian Hoyt said.
The company, based in Needham, Massachusetts, also will start providing links on its site to take users to educational research on animal welfare and conservation.
“TripAdvisor’s new booking policy and education effort is designed as a means to do our part in helping improve the health and safety standards of animals, especially in markets with limited regulatory protections,” said Stephen Kaufer, TripAdvisor’s president.
But the president of the Alliance of Marine Mammal Parks and Aquariums said she was “disappointed” TripAdvisor never consulted her Virginia-based organization, whose members include branches of the SeaWorld and Six Flags theme parks and dozens of other marine life parks, aquariums and zoos internationally.
“It’s an unjust demonization of the interactive programs that are at the heart of modern zoo and aquarium programs,” president Kathleen Dezio said. “They give guests the magic, memorable experiences that make them want to care about these animals and protect them in the wild.”
The TripAdvisor policy, announced Tuesday, is in line with increasing public sentiment against the exploitation of wild animals to entertain people. SeaWorld this year announced it would stop using killer whales for theatrical performances, while Ringling Bros. and Barnum & Bailey Circus last year stopped using elephants.
TripAdvisor will cease booking some attractions immediately, but the policy, which may affect hundreds of businesses, takes full effect early next year.
In announcing the policy, which also applies to the affiliated Viator booking website, TripAdvisor specifically mentioned elephant rides, swim-with-the-dolphins programs and tiger petting.
Several U.S. businesses that offer such attractions did not immediately respond to requests for comment.
The policy does not apply to horseback rides and children’s petting areas with domesticated animals. It also exempts attractions such as aquarium touch pools where there are educational benefits and visitors are professionally supervised.
TripAdvisor won’t bar user reviews of tourist attractions, even those it stops booking. The company has long banned reviews of businesses that use animals for blood sport, including bullfights.
A San Francisco-based travel analyst, Henry Harteveldt, said because TripAdvisor is so widely used the wildlife attractions could see a noticeable hit to their business.
However, if TripAdvisor merely stops selling the tickets but continues listing the attractions, he said, the effect won’t be long-lasting. He said those attractions may just go through other booking websites to sell tickets.
TripAdvisor said if a wildlife attraction changes its business model it would consider selling tickets again.
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