- Views & Opinions
Salutations, WiG readers, and welcome to Wisconsin Sound, a new column that will explore the state’s thriving music scene. My name is Joey Grihalva, and I’ll serve as your intrepid guide, focusing on recent and upcoming events and releases from local musicians.
It’s been my pleasure to cover local music for various media outlets over the past few years, and I’m honored to continue my journey at Wisconsin Gazette.
Milwaukee raised me. After high school, I traveled for most of my 20s before returning home in late 2013. I came back to discover a more vibrant city than ever and a local music scene that’s driving a cultural renaissance.
We live in a world where 1,500 streams are equivalent to an album sale on the Billboard charts, and music videos can be seen by millions without ever being broadcast on TV. The internet has allowed musicians to reach an international audience without living in a major market or depending on a corporate network.
Touring is now the primary source of revenue for most musicians, elevating the importance of great live performances. Wisconsin has begun to carve out a place within this ever-evolving, globalized music industry.
This debut column will recap some of the major moments in Milwaukee music that I’ve experienced since returning home:
• The first time I heard “Gold” by GGOOLLDD on the radio.
I immediately Shazamed this dreamy, infectious single, but didn’t learn the group was from Milwaukee until months later. GGOOLLDD’s synth-pop sound and stylish, theatrical look is more than ready for late night TV. The sold-out audience who attended its January performance at Turner Hall Ballroom would agree. The group is one of just two local bands to headline and sell out Turner since 2000. (The other being Kings Go Forth.)
• Klassik releases “YRP” at Fire on Water on Dec. 13, 2013. Klassik was the golden child of Milwaukee hip-hop at the time, hot off the success of his funky single “Boogie.” He went on to redefine himself as both a powerful soloist and a member of two of the city’s finest supergroups — Group of the Altos and Foreign Goods.
But the primary significance of Dec. 13, 2013 was the birth of New Age Narcissism. That night, WebsterX met Q the Sun and together, along with Lex Allen, Lorde Fredd33, Siren, Christopher Gilbert, and a gang of affiliates, they ultimately created NAN — the vanguard of Milwaukee music. The collective’s intimate, all-ages debut on Jan. 30, 2015, at the Jazz Gallery Center for the Arts is a recent highlight of Wisconsin music history.
• Arte Para Todos 2015 and 2016. This benefit festival, founded by The Fatty Acids frontman Josh Evert and Made in Milwaukee’s Chuck Watson, took the city by surprise in the winter of 2015. The weekend long event, spread out over three neighborhoods, showcased a uniquely collaborative spirit throughout the local music scene. It also raised awareness and resources for struggling arts and music programs in Milwaukee schools.
APT 2015 was also my introduction to critically acclaimed rapper Milo (aka Scallops Hotel). It was his first show since relocating to Milwaukee from Los Angeles. APT 2016 expanded into an additional neighborhood and brought more musicians into schools for private, interactive performances just for students.
• Rio Turbo’s self-titled release show at Linneman’s Riverwest Inn on March 27, 2015. Linneman’s was definitely at capacity that night. The delirious, throbbing crowd was led by Joey Peterson (aka Joey Turbo). The beloved singer, bassist, label owner, bartender and party boy is a staple of the Milwaukee scene. Gloss Records, his label with Harrison Colby, is a leader in defining and supporting Milwaukee’s emerging sound, including NO/NO’s fantastic new record “Sound and Light.”
Jan. 22, 2015, was for me another significant night at Linneman’s — my introduction to Gloss artist Soul Low and Whips, two of the best rock bands in town. It also happened to be the day WebsterX’s game-changing video for “doomsday (feat. siren)” debuted.
• Jam sessions at Jay Anderson’s house. Saxophonist Jay Anderson was on his way to a rehearsal for Alverno Presents: Jones Uncovered when we first met. That production brought together multiple generations of Milwaukee musicians and since then Anderson has hosted informal jams at his Riverwest home on Humboldt Boulevard.
The warm, plant-lined space, packed with friends and musicians, brings to mind the St. Albans house jams that spawned the era of the Soulquarians (J Dilla, D’Angelo, Erykah Badu, Common, Mos Def, and others) in late 1990s/early 2000s Philadelphia, as described by Questlove (of The Roots) in his memoir Mo’ Meta Blues.
• Inaugural Eaux Claires Festival, July 17–18, 2015. Grammy-winning indie rock outfit Bon Iver, fronted by Eau Claire native Justin Vernon, is internationally adored and the most recent group to put Wisconsin on the music map. Vernon’s inaugural hometown festival, co-curated with The National’s Aaron Dessner, attracted fans from all over the world.
The lineup relied heavily on Vernon’s circle, which is more Minnesota-heavy than Wisconsin, given Eau Claire is closer to the Twin Cities than our state’s urban areas. Milwaukee’s Field Report and Jon Mueller took part in EC 2015 and Appleton’s Tenement will play EC 2016. Like Arte Para Todos, a collaborative spirit characterized this Chippewa River-adjacent camping festival. In two weeks I will “Return to the River” and bring you a festival recap.
• Group of the Altos on a boat, Sept. 16, 2015. At one point GOTA had as many as 16 members. Even with their recent restructuring, they remain the most interesting band in Milwaukee. GOTA creates beautifully epic indie rock that builds and explodes. What better way to hear GOTA than on Lake Michigan and the Milwaukee River?
The combination of our scenic waterways and music scene makes for magical evenings aboard the Vista King and Voyageur. It is one of the things that make Milwaukee a special place. With concert cruises, cheap rent, local labels, a pair of supportive non-commercial radio stations, and an abundance of festivals, the Milwaukee music scene is ripe. This column will keep you connected to music and bands from all over Wisconsin.