Complaints drive Lands’ End to issue apology for featuring feminist Gloria Steinem in catalog

The AP

Wisconsin-based retailer Lands’ End is apologizing to customers for featuring an interview with feminist and political activist Gloria Steinem in its spring catalog and has removed references to her from its website.

The company removed a feature on Steinem from its website after customers complained about her support for abortion rights, the Milwaukee Journal Sentinel reported. The retailer issued an apology on Feb. 24 after customers complained, including by flooding the company’s Facebook page with hundreds of comments and vows to stop shopping the stores.

“We understand that some of our customers were offended by the inclusion of an interview in a recent catalog with Gloria Steinem on her quest for women’s equality,” the company said in a statement. “We thought it was a good idea and we heard from our customers that, for different reasons, it wasn’t.”

Steinem was interviewed by company CEO Federica Marchionni for the Lands’ End “Legend Series,” which features people “who have made a difference in both their respective industries and the world at large,” according to the company.

“Our goal was to feature individuals with different interests and backgrounds that have made a difference for our new Legends Series, not to take any political or religious stance,” the statement said. It wasn’t immediately clear whether the interview mentioned her stance on abortion rights.

Steinem’s representative at Random House said Steinem was currently in the United Kingdom on book tour and unavailable for comment.