The picture of a rainbow-cream Oreo that Nabisco placed on its Facebook page to commemorate gay Pride month has drawn harsh criticism and threats of a boycott from fundamentalist Christians.
Oreo posted the photoshopped picture of an Oreo cookie stuffed with six rainbow-colored layers of frosting Monday evening with the caption “Proudly support love!”
Within hours, more than 150,000 people had “liked” or shared the image. While it drew praise from many, right-wing Christians protested, with many threatening a boycott of Kraft Foods, Nabisco’s parent company.
“Disgusted with oreos,” wrote one protester. “Being gay is an abomination in GOd’s eyes i wont be buying them anymore.”
“I am sad I will never buy your cookies it's about time we christian stand up for what the Bible calls this SIN,” said another.
“Being gay is totally wrong And should be a crime,” blasted another Christian.
Kraft spokeswoman Basil Maglaris said in a statement that the image was part of a “series of daily ads reflecting current events in a fun way using images of OREO cookies and milk.”
The rainbow-stuffed Oreo was created solely for the advertising campaign in honor of Pride month and will not be available in stores, Maglaris said.
The Pride campaign is part of a larger marketing blitz celebrating Oreo’s 100th anniversary.
Other brands also have launched specialty products to support LGBT equality, including Target, American Apparel and Ben & Jerry’s.