The Gay, Lesbian & Straight Education Network and The Ad Council will show their “Think Before You Speak” public service announcements at the Super Bowl on Feb. 5.
The PSAs will be broadcast to attendees of the game at Lucas Oil Stadium in Indianapolis. The PSAs will not be broadcast on TV.
“GLSEN is thrilled to share the ‘Think Before You Speak’ campaign’s message of respect with tens of thousands of football fans attending the Super Bowl this year,” said executive director Eliza Byard. “The PSA campaign featuring Hilary Duff, Wanda Sykes and the NBA’s Grant Hill has already reached millions of Americans across the country and we are truly grateful for this opportunity to increase awareness among a new kind of audience about the negative impact of anti-gay slurs.”
The advertising opportunity was made possible as an in-kind donation to GLSEN by Toronto-based Grazie Media. The PSAs will be displayed on a video billboard positioned in front of the stadium entrance.
“At one of the biggest sport stages around the world, the Super Bowl is a massive outlet to send a message,” said Grazie events programming director Vanessa Wojtala. “Our organization feels that GLSEN’s presence at the Super Bowl is a wonderful way to raise awareness about the Think Before You Speak campaign.”
“Think Before You Speak” features humorous TV PSAs with celebrities interrupting teenagers who use the term “that’s so gay.”
See the four PSAs at