- Views & Opinions
A massive survey shows that social networks increasingly are an effective way to reach LGBT consumers.
The fifth annual LGBT Community Survey, conducted by Community Marketing Inc., involved a partnership with 150 organizations, websites and publications and the polling of 30,000 people.
Gay consumers, the survey shows, are leading the charge toward the intersection of social networking and brand interaction, using mobile apps such as Grindr. Also, they increasingly are making use of mobile ad platforms, including QR codes and tags.
Nearly 70 percent of gay men own a smartphone – a percentage slighter higher than among lesbians. About 50 percent of gay smartphone owners have iPhones, which are used, according to the survey, mostly for texting, Web browsing and updating social networks such as Facebook.
The survey also shows:
– Lisa Neff