- Views & Opinions
Today Old Navy launches a line of LGBT Pride T-shirts for men, women and babies. Ten percent of proceeds from sales of the shirts will benefit the It Gets Better Project in support of LGBT youth.
“We are proud to support the new @OldNavy Gay Pride tees. Yay for all kinds of families!” the retailer tweeted to its more than 44,000 followers.
One of the T-shirts features rainbow-colored letters emblazoned across a white background, spelling out: “Love proudly, Old Navy Pride 2011.” Another features a rainbow block against a dark background.
The It Gets Better Project raises funds and awareness for The Trevor Project, whose mission is preventing LGBT teen suicides. It Gets Better features online videos produced by celebrities, political leaders, sports figures, companies and everyday people urging teens to not give in to bullies, because life gets better.
Old Navy, owned by Gap, Inc., is the largest retailer to offer such merchandise. High-end designers, including Marc Jacobs and Kenneth Cole, have created limited edition T-shirts supporting marriage equality for the Human Rights Campaign.
The limited edition T-shirt collection, priced at $7.50 to $14.50, includes four designs and is available throughout Pride month, until June 30th.
In addition to Old Navy, Gap owns Banana Republic and Piperlime.