Kmart's "Ship My Pants" video has drawn protests from the so-called One Million Moms campaign, which in a call-to-action says the online commercial is "ridiculous and disgusting."
The call-to-action, posted on the One Million Moms website, encourages members to write, call, tweet and post protests against the video, which shows a series of shoppers marveling at the ease with which they shipped products.
One Million Moms, an affiliate of the anti-gay American Family Association, states, "Normally, we do not provide a link since One Million Moms does not want to contribute to this filth being spread around even more, but we made an exception this time to show how ridiculous and disgusting this ad really is. The link to the commercial is provided here for reference only so you will have the information you need to voice your concern."
The group also conveniently provided the text for the video ad: "Ship my pants, right here. You're kidding! Ship my pants. You can ship your pants right here. Did you hear that? I can ship my pants for free. Whoa! I just may ship my pants. Yes, ship your pants. Billy, you can ship your pants too. I can't wait to ship my pants Dad. I just shipped my pants, and it is very convenient. Very convenient. I just shipped my drawers. I just shipped my nightie. I just shipped my bed!"
One Million Moms came together to first protest JCPenney's hiring of Ellen DeGeneres as the store's spokesperson and also complained about a Geico commercial featuring a pig on a date.
The AFA also has a One Million Dads group. Neither affiliate has a million members.
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