Wisconsin Gazette is the only professionally produced and widely distributed source of news, information and commentary targeting the state's lesbian, gay, bisexual and transgender (LGBT) community. Now you can showcase your marketing message to this underserved and sought-after group of consumers.
Why do so many Fortune 500 companies have marketing programs directed at LGBT consumers? Not only does this demographic group report higher rates of earning, education and consumption than the U.S. market as a whole, but most gay and lesbian couples have dual incomes and no kids (DINK). That translates into greater disposable income.
LGBT consumers are highly motivated to reward businesses that reach out to them. Surveys by national LGBT publications as well as those in neighboring states consistently show that these consumers choose brands, products and services advertised in gay publications 75 to 90 percent of the time – often even when the cost is higher.
Produced by the award-winning team that created the successful Chicago Free Press, our publication and Web site offer superior editorial content, photojournalism and design features. Our smart look and sharp reporting provide a quality forum for showcasing your marketing message.
Unlike competing publications and Web sites, Wisconsin Gazette offers news, views and features that directly address the interests of all our readers. This means your ad is more likely to be noticed – no matter where it's positioned. With our highly competitive rates and frequency discounts, you'll get even more exposure for your advertising dollars.