Ad Submission Guidelines

Written by WiG Advertising


To ensure placement, reserve ad space and submit ad copy no later than 4 p.m. on the Thursday (one week) before publication.

Camera ready artwork

Submit camera ready artwork in the PDF file format no later than 5 p.m. the Monday before publication. No film accepted.

Maximize your ad's appeal by following these simple guidelines

Reverse type/color type

Reverse type, delicate serifs and fine strokes do not reproduce well. Reversed text in a solid black area should be no less than 10 point in size. Type that is to be reversed out of two or more overprinting colors should be no less than 14 point. Colored type created by overprinting the process colors should be no less than 14 point.

Overprinted type

Type should not be overprinted in areas exceeding 30% screen tint value in order to provide contrast between the text and the background.

Black ink/rich black

All black type should be 100% black ink, not rich black. Rich black is created by combining CMYK values.


Use high-resolution images (300 dpi). Tiny images taken from Web sites are not suitable for high-quality advertising. Do not include images that you do not have permission to use.

E-mail delivery

For your convenience, e-mail your ad to:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Please include your company name and the
date of placement in the subject line.

Other important information

Screen ruling

110 lines per inch


300 dpi is preferred to ensure your ad's clarity.

Max density

The total maximum dot combined should not exceed 240%.

Preferred file format

PDF files with fonts embedded is the preferred file format. This ensures maximum quality. We do not accept Quark or InDesign native files. You can read about the PDF format here:

Supported file formats

Wisconsin Gazette prefers PDF files for maximum quality of your printed ad. But if you must send your ad as a high-resolution image, then please save it on at least HIGH quality JPEG at 300 dpi or higher. No crop marks are necessary.

Fonts/type faces

Because you will be saving and sending your ads as PDF, take care to embed your fonts to ensure proper proper printing. If the fonts are not embedded, we cannot guarantee the finished look of your ad.

Supported media

CD or data DVD, but This e-mail address is being protected from spambots. You need JavaScript enabled to view it is preferred.


We use Apple Macintosh computers running OS X.