Rainbow cookie, cute car - LGBT-friendly ad campaigns get nods

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The Gay and Lesbian Alliance Against Defamation on Sept. 11 announced nominees for 2012 Amplifier Awards honoring the best of LGBT-friendly promotions.

The awards will be presented on Oct. 2 at XL Nightclub in New York City.

Nominees include:

• J.C. Penney for its Father’s Day ad featuring two gay dads with their children.

• Johnson & Johnson’s anti-bullying campaign “Care with Pride.”

• General Motors “cheeky ad” for the Chevy Volt.

• Lexus for its celebration of the 45th anniversary of The Advocate.

• Amtrak for its “Ride with Pride” campaign.

• American Apparel for its Pride campaign featuring transgender model Isis King.

• You Can Play Project for its partnership with professional hockey players to help put an end to homophobia in sports.

“The advertising and marketing industries are catching up with the rest of the media by including more images of LGBT people in mainstream ads that target broad audiences,” GLAAD president Herndon Graddick said in a news release. “Americans expect to see their worlds reflected in advertising, and today that includes LGBT people and families. This year’s nominated campaigns are not only smart business decisions, but set the bar high for future images of our community in advertising and marketing.”

GLAAD says the Amplifer Awards promote advertising and PR campaigns for “groundbreaking representations of the LGBT community.

A jury of staff members from Omnicom Group, Deutsch, Digitas Health, Ketchum, Omnicom Media Group, Publicis Kaplan Thaler, TBWA select the nominees.

On the Web…


The list


Advertising - The Hot Spot (Mainstream Market)

“Care with Pride” (Johnson & Johnson)

“First Pals” (J.C. Penney)

“Make a Difference. Save a Life.” (Desert AIDS Project)

“Never Hide” (Ray-Ban)

“Testing Makes Us STRONGER” (Centers for Disease Control and Prevention)

Advertising - The Hot Spot (LGBT Market)

“Lexus Celebrates The Advocate’s 45th Anniversary” (Lexus)

“Mom, Dad, I’m Electric.” (General Motors)

“Orbitz Price Assurance” (Orbitz)

“Outrageous Through the Ages” (Absolut Vodka/RuPaul’s Drag Race)

“Red Ribbon Runway” (Gilead Sciences/RuPaul’s Drag Race)

“Ride with Pride” (Amtrak)

Digital - Out and Interactive

“Advocate Money Minute Presented by Wells Fargo” (Wells Fargo)

“Be You, With Us” (Marriott)

“Equality Is _____” (Allstate Insurance Co.)

Oreo Pride Cookie (Kraft Foods)

“SAGECAP” (Services & Advocacy for GLBT Elders)

Public Relations - Out and Proud

“The Faceoff” (You Can Play Project)

“Land of Dreams” (Brand USA)

LGBT Pride 2012 (American Apparel)

“Project Honesty” (KY Brand)

“Weigh It Forward” (Philadelphia Gay News)