To promote sales of his 2013 calendar, British rugby hunk and LGBT ally Ben Cohen has released a behind-the-scenes video of its making.
The video shows the 33-year-old married father of two stripping down to a pair of underwear from his custom-designed line and engaging in a sweaty workout for the photographer. Proceeds of the calendar sales will benefit the Ben Cohen Stand Up Foundation, which fights anti-gay bullying and societal homophobia.
Cohen left his career as a professional athlete in May 2011 to start the foundation.
“It’s about being a champion on the field and off the field, and that’s where a lot of sportsmen really let themselves down,” Cohen told the Huffington Post. “If men find me attractive, that’s fair enough. I’m very comfortable in my sexuality, and I’m honored and flattered by it—it’s lovely to hear.”