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Written by admin
Jul 25, 2011
The fawning Sarah Palin documentary “The Undefeated” increased its play dates by 40 percent over the weekend, but box office revenue fell by more than 63 percent. Now the much-touted Valentine to Palin, which was intended to bolster her presidential aspirations, is headed to pay per view.
The movie played in 14 Tea Party-dominated locations this weekend – up from 10 last weekend – but grossed only $24,000.
As a result, the heavily burnished Palin story will start airing on Sept. 1 on DirecTV, Dish Network and Time Warner. A month later it will be available on DVD. A “special edition” DVD with bonus new content will be sold only in Walmart stores.
From the moment it was announced, Palin’s critics scoffed at the movie for its title. How could right-wing director Stephen Bannon call Palin “undefeated” when she’d been defeated on the largest stage imaginable?
The Los Angeles Times opined that the film’s failure was predictable, because movies about people or subjects ripped from cable news generally don't do well.
“Political movies that play to the faithful have a hard time because those in their intended audience feel they can (and do) get a strong dose of what the movie offers anytime they click the cable-remote over to their favorite news channel,” the LA Times said.
The film also failed because it was bad. The New York Post’s conservative critic Kyle Smith called it a “hopeless, sputtering jumble” and said he’d “sooner have watched a Michael Moore movie.”
The film is currently playing in the Milwaukee area at AMC Mayfair Mall.
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