BeautifulPeople.com is promoting its new gay and lesbian online dating sites with a series of billboards celebrating marriage equality.
But the erected billboards had to be revised from the originals, which showed a Photoshopped union of Donald Trump and Mitt Romney in one and a Photoshopped same-sex kiss between Sarah Palin and Michele Bachmann in the other. Pro-equality President Barack Obama showed up in both designs – beaming and as wedding officiant.
BeautifulPeople.com sought to place the politically playful images on billboards in Los Angeles, New York City and in Clearwater, Fla., near where the Republican National Convention takes place later this month.
When the city of Clearwater objected to the images, BeautifulPeople decided to put up censored billboards, but place the Romney-Trump and Bachmann-Palin wedding photos on mobile advertisements in New York.
“This is a national campaign championing equal rights for the LGBT community and pledging support in a colorful way,” said Greg Hodge, the company’s managing director. “Through a humorous campaign we wanted to showcase how many of our political heavyweights are living in the last century.”
BeautifulPeople also has pledged to donate a percentage of gay and lesbian membership fees to nonprofits promoting the freedom to marry.