To ensure placement, reserve ad space and submit ad copy no later than 4 p.m. on the Thursday (one week) before publication.
Submit camera ready artwork in the PDF file format no later than 5 p.m. the Monday before publication. No film accepted.
Reverse type, delicate serifs and fine strokes do not reproduce well. Reversed text in a solid black area should be no less than 10 point in size. Type that is to be reversed out of two or more overprinting colors should be no less than 14 point. Colored type created by overprinting the process colors should be no less than 14 point.
Type should not be overprinted in areas exceeding 30% screen tint value in order to provide contrast between the text and the background.
All black type should be 100% black ink, not rich black. Rich black is created by combining CMYK values.
Use high-resolution images (300 dpi). Tiny images taken from Web sites are not suitable for high-quality advertising. Do not include images that you do not have permission to use.
For your convenience, e-mail your ad to:
Please include your company name and the
date of placement in the subject line.
110 lines per inch
300 dpi is preferred to ensure your ad's clarity.
The total maximum dot combined should not exceed 240%.
PDF files with fonts embedded is the preferred file format. This ensures maximum quality. We do not accept Quark or InDesign native files. You can read about the PDF format here: http://www.adobe.com/pdf/
Wisconsin Gazette prefers PDF files for maximum quality of your printed ad. But if you must send your ad as a high-resolution image, then please save it on at least HIGH quality JPEG at 300 dpi or higher. No crop marks are necessary.
Because you will be saving and sending your ads as PDF, take care to embed your fonts to ensure proper proper printing. If the fonts are not embedded, we cannot guarantee the finished look of your ad.
We use Apple Macintosh computers running OS X.